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Archive for December, 2007

Book Club: The Culture Code

December 19, 2007 | By Joel Dehlin | One Comment

The Culture Code is an amazing read. I don’t claim to agree with everything that Rapaille writes, but it’s undeniably interesting. The author comes off as a little cocky and presumptuous. If you can get past that, then if part of what you do requires understanding a market then you would do well to read this book.

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Joel Dehlin is the father of seven delightful children and the husband of one patient, wonderful woman. His primary love is being with his kids, but he doubles as the Chief Information Officer for The Church of Jesus Christ of Latter-day Saints. More about Joel...


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