Comments on: Adobe to Acquire Omniture http://www.ldscio.org/2009/09/15/adobe-to-acquire-omniture/ Chief Information Officer for The Church of Jesus Christ of Latter-day Saints Mon, 26 Jul 2010 01:33:29 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Ryan http://www.ldscio.org/2009/09/15/adobe-to-acquire-omniture/comment-page-1/#comment-2375 Ryan Fri, 18 Sep 2009 04:53:47 +0000 http://www.ldscio.org/?p=211#comment-2375 Thanks, Steve, for reminding me about those billboards. Always get a chuckle out of the Gore one. So it seems the argument for the purchase is two-fold: one to make Omniture analytics flex-ified, and two to incorporate analytics into Flex, Flash, etc. I think both arguments are weak based on the fact that Flash is terrible in the SEO/analytics field, is being outpaced by new technology (HTML5 with embeded video and SVG canvases), and is headed for obsolescence. The "rich interactive web" is increasingly JavaScript-based. JavaScript is built in, Flash isn't. JavaScript is to Flash what Windows is to Amiga. People will build for the dominate audience, and it's going to be an uphill battle for Adobe, analytics or not. You will only be able to use YouTube (and other streaming video sites) so long as a case for Flash. HTML5, advances in JavaScript technology, and better browsers are going to mean less need for a Flash plugin. Take a look at O3D: http://code.google.com/apis/o3d/ The short is that Adobe is worried about its future on the web. They should be. Thanks, Steve, for reminding me about those billboards. Always get a chuckle out of the Gore one.

So it seems the argument for the purchase is two-fold: one to make Omniture analytics flex-ified, and two to incorporate analytics into Flex, Flash, etc. I think both arguments are weak based on the fact that Flash is terrible in the SEO/analytics field, is being outpaced by new technology (HTML5 with embeded video and SVG canvases), and is headed for obsolescence.

The “rich interactive web” is increasingly JavaScript-based. JavaScript is built in, Flash isn’t. JavaScript is to Flash what Windows is to Amiga. People will build for the dominate audience, and it’s going to be an uphill battle for Adobe, analytics or not. You will only be able to use YouTube (and other streaming video sites) so long as a case for Flash. HTML5, advances in JavaScript technology, and better browsers are going to mean less need for a Flash plugin. Take a look at O3D: http://code.google.com/apis/o3d/

The short is that Adobe is worried about its future on the web. They should be.

]]> By: vNext http://www.ldscio.org/2009/09/15/adobe-to-acquire-omniture/comment-page-1/#comment-2373 vNext Thu, 17 Sep 2009 23:32:37 +0000 http://www.ldscio.org/?p=211#comment-2373 You don't know? Confused? The vast majority of the media content on the web is on Adobe formats. Visited YouTube lately? Read an eBook or internet document lately? With some of these obvious points it is very clear why Adobe is reaching into web analytics - albeit a very expensive reach at that. Competition is heating up in web formats - Silverlight is an obvious one with its roots in Windows Presentation Foundation (desktop and web on all platforms) and its support for XPS - Adobe feels having a suite of analytics extensions and frameworks to complement the designer's toolbox and media producer and distributor's visibility into usage would make it a competitive difference. Google's a competitor too and as 'free' happy as Google is, Adobe probably felt the need to make this acquisition... What's next? Microsoft to acquire WebTrends? I don't know but I wouldn't be surprised. At the very least, look for an announcement of expanding their partnership. You don’t know? Confused? The vast majority of the media content on the web is on Adobe formats. Visited YouTube lately? Read an eBook or internet document lately? With some of these obvious points it is very clear why Adobe is reaching into web analytics – albeit a very expensive reach at that. Competition is heating up in web formats – Silverlight is an obvious one with its roots in Windows Presentation Foundation (desktop and web on all platforms) and its support for XPS – Adobe feels having a suite of analytics extensions and frameworks to complement the designer’s toolbox and media producer and distributor’s visibility into usage would make it a competitive difference. Google’s a competitor too and as ‘free’ happy as Google is, Adobe probably felt the need to make this acquisition… What’s next? Microsoft to acquire WebTrends? I don’t know but I wouldn’t be surprised. At the very least, look for an announcement of expanding their partnership.

]]> By: Steve http://www.ldscio.org/2009/09/15/adobe-to-acquire-omniture/comment-page-1/#comment-2371 Steve Wed, 16 Sep 2009 21:35:56 +0000 http://www.ldscio.org/?p=211#comment-2371 I guess no more entertaining billboards between SLC and Provo. I guess no more entertaining billboards between SLC and Provo.

]]> By: John Dilworth http://www.ldscio.org/2009/09/15/adobe-to-acquire-omniture/comment-page-1/#comment-2370 John Dilworth Wed, 16 Sep 2009 21:31:17 +0000 http://www.ldscio.org/?p=211#comment-2370 It would seem that Adobe wants to rule the web in ALL spaces (just like every other large technology company). By controlling the whole channel - Production (creative suite) and Delivery (PDF, Flash, Flex, etc), and providing the tools that allow companies to analyze the data and success of the media, they think they are going to provide a more complete offering. Hopefully it won't just be a distraction that keeps them on the path of destroying the quality of their web media production tools. John It would seem that Adobe wants to rule the web in ALL spaces (just like every other large technology company). By controlling the whole channel – Production (creative suite) and Delivery (PDF, Flash, Flex, etc), and providing the tools that allow companies to analyze the data and success of the media, they think they are going to provide a more complete offering.

Hopefully it won’t just be a distraction that keeps them on the path of destroying the quality of their web media production tools.

John

]]> By: Brenden http://www.ldscio.org/2009/09/15/adobe-to-acquire-omniture/comment-page-1/#comment-2368 Brenden Wed, 16 Sep 2009 16:41:33 +0000 http://www.ldscio.org/?p=211#comment-2368 It certainly gives Adobe an edge to allow people who create content using their tools to get enhanced analytics if you use Omniture's solution. If the enhanced analytics really add value, then more people will move to Adobe's content creation tools. I think it's a great match! It certainly gives Adobe an edge to allow people who create content using their tools to get enhanced analytics if you use Omniture’s solution. If the enhanced analytics really add value, then more people will move to Adobe’s content creation tools.

I think it’s a great match!

]]> By: Harry Bakken http://www.ldscio.org/2009/09/15/adobe-to-acquire-omniture/comment-page-1/#comment-2363 Harry Bakken Wed, 16 Sep 2009 05:17:58 +0000 http://www.ldscio.org/?p=211#comment-2363 ColdFusion 9 (even the current version) has wicked infusion of Flex and Flash that will really bring Omniture to life. I think an Adobe-Omniture package powered by CF and Flex will blow away Google's Urchin hacks. Imagine sharp, fast-rendering Flash charts and graphs, AIR apps providing real time data (no reading logs to know what's happened), powerful event gateway integration, all powered by the most robust ColdFusion app server ever conceived. I just hope I am not thinking bigger than them on this one. I really believe this will be a huge boon to Omniture who does face tough competition from Google's bottomless caufers and another (money-making) feather in Adobe's cap. ColdFusion 9 (even the current version) has wicked infusion of Flex and Flash that will really bring Omniture to life. I think an Adobe-Omniture package powered by CF and Flex will blow away Google’s Urchin hacks. Imagine sharp, fast-rendering Flash charts and graphs, AIR apps providing real time data (no reading logs to know what’s happened), powerful event gateway integration, all powered by the most robust ColdFusion app server ever conceived. I just hope I am not thinking bigger than them on this one. I really believe this will be a huge boon to Omniture who does face tough competition from Google’s bottomless caufers and another (money-making) feather in Adobe’s cap.

]]> By: Ryan http://www.ldscio.org/2009/09/15/adobe-to-acquire-omniture/comment-page-1/#comment-2362 Ryan Wed, 16 Sep 2009 03:22:20 +0000 http://www.ldscio.org/?p=211#comment-2362 I'm confused too. Besides the talent buyout, I'm not seeing where Adobe is going with this. Maybe they are looking to integrate analytics into their products, like Flex? That makes little sense to me. Omniture, on the other hand, is no doubt giddy. I heard Josh James speak once at BYU, and two things he said stuck out to me: One, he said to quit school and get a "real education;" and two was that he expressed his opinion on building a company from the ground up, that there was nothing he rather do. Being SVP at Adobe sounds fantastic ... or not. Going from running the show to reporting to someone seems less exciting. Maybe he's tired. Whatever the case, it will be interesting to see what Adobe does with Omniture. And maybe James has another idea he's wanting to develop. I’m confused too. Besides the talent buyout, I’m not seeing where Adobe is going with this. Maybe they are looking to integrate analytics into their products, like Flex? That makes little sense to me. Omniture, on the other hand, is no doubt giddy.

I heard Josh James speak once at BYU, and two things he said stuck out to me: One, he said to quit school and get a “real education;” and two was that he expressed his opinion on building a company from the ground up, that there was nothing he rather do. Being SVP at Adobe sounds fantastic … or not. Going from running the show to reporting to someone seems less exciting. Maybe he’s tired.

Whatever the case, it will be interesting to see what Adobe does with Omniture. And maybe James has another idea he’s wanting to develop.

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